SPEAKERS

Adriana has been with G-Star since 2011 and has worked in the design, denim fabric & finishing departments. Her current role as Denim & Sustainability Expert is of an interdepartmental nature. She works with design, fabric and wash development, merchandising and finally, with the sustainability team to implement sustainable material targets and circular economy innovations within G-Star collections. To accomplish this, Adriana focuses on driving denim sustainability research, sustainable product innovation as well as internal and external education.

Adriana graduated from Drexel University in 2002 with a major in Fashion Design and a minor in Art History. In 2007, she moved from NYC to Amsterdam to further specialize in 17th century Dutch Art at the University of Amsterdam. Prior to G-Star, she worked as a Head Denim Designer in NYC for celebrity brands, Tina & Beyonce Knowles’ House of Dereon, Eve Jihan Jeffers’ Fetish, and Jay-Z’s Rocawear. Her love for denim prompted her to start up a Denim Institute in 2008. In collaboration with other denim enthusiasts and educational organizations, the institute’s mission was to research the past, confront the present, and open doors to future innovations in sustainable denim design and production. Adriana also serves on the House of Denim International Advisory Board and on the Advisory Board for ArtEZ Fashion Professorship.